Friday, July 11, 2008

Kodak and Universal promotes The Mummy: Tomb of the Dragon Emperor at NASCAR Race

Famous photographic material producing company Eastman Kodak Company and Universal Pictures joined together to promote Universal Picture’s latest movie, The Mummy: Tomb of the Dragon Emperor, at the NASCAR Sprint Cup Series race at Chicago Speed way on July 12. Kodak is the official partner of Penske Racing and NASCAR driver Ryan Newman. The Kodak No.12 Dodge will feature a bold paint scheme of Mummy along with Kodak’s own branding. Newman and pit crew will wear a Kodak-The Mummy:Tomb of the Dragon Emperor branded firesuit. Fox Business reports:

"Kodak is thrilled to partner with Universal Pictures and Penske Racing on this exciting promotion that ties together our longstanding relationship with the motion picture industry and our partnership with NASCAR," said Betty Noonan, Director and Vice President, Corporate Marketing and Business Development, Eastman Kodak Company. "When four great brands get together, great things happen and our customers win."

Michael House, Director, Studio Initiative, Entertainment Imaging, Eastman Kodak Company, said that Kodak has been serving customer in the motion picture for more than a century and we are proud of the great relationships we have with studios like Universal.
Related article:
Fox Business

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