Dell's products come with pre-loaded Iron Man movie

Famous American PC manufacturing company Dell Inc. (NASDAQ:DELL) and Paramount Pictures Corporation have started a new digital content distribution project. This is considered as Dell’s first step to compete with Apple’s iTunes Store.

Under this new project, from now on, consumers will be able to get the company’s PC products with pre-loaded Iron Man movies. The offer started from September 30, 2008, the day of the DVD release of Iron Man. For the movie, the buyers will have to pay $20. For now, this is the only picture that will be offered with Dell’s PCs. Rachna Basin, director of content for Dell’s global consumer group said:

“The key focus here is to lead off our slow immersion into content as a major piece of the puzzle in terms of what consumers want from a PC,"

Basin did not disclose any details beyond Dell’s current Iron Man offering but rumor spread out that the company wants to take on iTunes with it digital retail presence. Zing Systems, one of the subsidiaries of Dell, is spearheading the project. The 120 people company was founded by Apple’s former employee Tim Bucher.

Iron Man will come under Dell’s “personalized purchasing process,” which allows the customer to customize all the hardware and software of his/her PC. Iron Man will be offered with Inspiron, Studio and XPS laptop and desktop computers. For now, there is only one movie but Dell has plans to increase the number as it signs up with other studios.

Related article:

Reuters